Rewarding A while hoping for B - Kerr
Now this is a management classic both in terms of its relevance and insightfulness. On the folly of rewarding A, while hoping for B came out in 1975 and I have used it often in my time as a manager and consultant. Kerr, S. (1975). On the Folly of Rewarding A, While Hoping for B. [Article]. Academy of Management Journal, 18(4), 769-783. In a nutshell (and I encourage you to find and read the article as it is also very well written and therefore an easy read) we behave the way we do in response to a number of factors which are summarised in the following diagram. In nearly all situations in the work environment (and in life in general) there are consequences to our actions. Some consequences are positive like a pay rise and some are negative like being fired. It isn't rocket science that we, as individuals, act in a rational manner and try and maximise the positive consequences whilst minimising the negative consequences. This article highlight...